Have you ever stuck with something just because you’ve already invested so much into it? Like watching a movie till the end even though you’re not enjoying it just because you’ve already spent an hour on it? Or holding onto a pair of shoes that hurt, simply because they were expensive? Enter the world of the ‘Sunk Cost Fallacy’.
Sunk Cost Fallacy is when we make decisions based on the time, money, or effort we’ve already put into something, rather than on what will benefit us the most moving forward. It’s like that saying, “throwing good money after bad.” Our brain tricks us into thinking that because we’ve committed to a point, we should keep going, even if it’s no longer the best choice for us.
But here’s the thing: Past investments are gone, whether it’s time, money, or energy. They’re “sunk” and we can’t get them back. What we can control is where we invest our resources from now on. So, the next time you find yourself sticking to something out of sheer commitment, take a step back and ask: “Am I doing this because it’s genuinely the best choice now, or just because I feel tied to my past investment?” Remember, it’s okay to change direction. Sometimes, letting go can be the best investment for your future. Until next time, keep making wise choices and embrace the power of change!
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